When you use our services, you’re trusting us with your information. We understand this is a serious responsibility and work hard to protect your information.
This Privacy Notice is meant to help you understand what information we collect, why we collect it, and how you can have the control over your information, including the option to delete it.
At Bernafon Canada, we respect and protect the privacy of our users, and we are dedicated to being as transparent as possible regarding the use of your personal data.
1. INTRODUCTION
At Bernafon Canada, we respect and protect the privacy of our users, and we are dedicated to being as transparent as possible regarding the use of your personal data
This Privacy Notice explains how we protect, collect, store, disclose and use your personal data. In this Privacy Notice, “we”, “us” and “our” mean Bernafon Canada.
We may change this Privacy Notice from time to time, so please check back when you use our services to make sure that you have seen the most recent version.
2. WHO WE ARE
This website is owned and operated by Bernafon Canada, and Bernafon Canada is the data controller of the personal data collected through the website and other means.
Bernafon Canada
1600 - 4950 Yonge Street
Toronto, ON M2N 6K1
Canada
Email: canadalegal@demant.com
Attention: Privacy Officer
3. PERSONAL DATA WE COLLECT AND USE
We collect your personal data:
We process the following types of personal data:
4. WHY DO WE COLLECT AND USE YOUR PERSONAL DATA AND WHAT IS OUR LEGAL BASIS FOR DOING SO?
If you are located in Canada, we collect, use, and disclose your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
We use your personal data for the following purposes:
5. HOW WE SHARE YOUR PERSONAL DATA
We will not rent, sell or otherwise share or disclose your personal data, except as described herein or otherwise stated at the time the data is collected.
We may share your personal data with affiliated companies within the William Demant Group in order to deliver, enhance and develop our products and services. Please refer to the organisational chart in our latest annual report to see which companies are part of the William Demant Group. You can find our latest annual report at www.demant.com.
We will share your information in these circumstances only if it is necessary in order for our service providers to perform the service for us. These service providers are not authorised to keep or use your personal data for any other purposes, and they will always be under an obligation to keep your personal data safe and confidential.
We may disclose your personal data to selected third parties such as law enforcement agencies, regulatory authorities and our professional advisors if we are under a duty to do so in order to comply with any legal obligation, or if it is in our legitimate interests, or in order to enforce or apply our website Terms of Use or other related contracts with you or your company.
6. TRANSFER OF DATA OUTSIDE OF CANADA
In order to deliver our products and services to you, we may share your personal data with affiliated companies in the William Demant Group located outside Canada.
Where personal data is transferred outside of Canada for processing, we remain responsible for such information and use contractual or other measures to provide a level of protection comparable to that required under Canadian privacy law.
7. HOW LONG DO WE KEEP YOUR PERSONAL DATA?
We will keep your personal data for as long as we need to for legitimate legal or business reasons, including to comply with any regulatory obligations. We will delete your personal data when it is no longer required in relation to the purpose for our collection, processing and storage of your personal data. We will store personal data that we are obliged to keep in accordance with the law.
If you would like more detailed information about our retention policy, please contact us by using the contact points above.
8. SECURITY
We have put in place appropriate technical and organisational measures to protect your personal data against unintended loss or amendment, against unauthorised disclosure and against access by unauthorised persons.
Should a breach of security occur, we will inform you as soon as possible if the breach creates a real risk of significant harm, for example identity theft, discrimination of you, loss of reputation or other significant inconvenience.
9. YOUR PRIVACY RIGHTS
You have the right, at any time, to request information about the personal data we are processing about you, where the data is collected from, and what we are using it for. You also have the right to know how long we will keep your personal data and who we share your data with. If you request, we can give you details (and a copy) of the personal data we hold about you. Your access can be restricted to ensure other people’s privacy protection, trade secrets and intellectual property rights. You may also have the right to data portability. If you think the personal data we are processing about you is inaccurate or incomplete, you have the right to request correction. Please contact us and let us know how to rectify your information.
In some instances, we are obliged to delete your personal data. This might be the case if you withdraw your consent. If you believe that our retention of your personal data is no longer necessary in accordance to the purpose for which we collected it, you are entitled to request its deletion. You can also contact us if you believe that your personal data is being processed contrary to applicable law or other legal obligations.
When you make a request to have your personal data rectified or erase, we will investigate whether the conditions are fulfilled. If so, we will carry out the amendments or deletion as soon as possible.
You have the right to object to our processing of your personal data. You can also object to our use of your personal data for marketing purposes. You can contact us at the contact points outlined at the top of the Privacy Notice if you want to submit an objection. If your objection is justified, we will ensure the termination of the processing of your personal data.
10. RIGHT TO LODGE A COMPLAINT
If you have a concern in relation to how we use your data, please let us know, and we will reply to your queries and, if necessary, take steps to ensure our practices are consistent with our obligations. If you are still not satisfied with the way we use your data, you have the right to lodge a complaint with the relevant national data protection authority. In Canada, the relevant data protection authority is Office of the Privacy Commissioner of Canada. Contact information for the Office of the Privacy Commissioner of Canada is available at: www.priv.gc.ca
11. CHILDREN’S PRIVACY
We provide solutions for children, but this website is not intended or designed to collect personal data about children under the age of 13 (or the applicable provincial age of consent). We do not intentionally collect personal data from any person we know to be under the age of 13.
12. THIRD-PARTY WEBSITES
This website may contain links to websites of other companies and organisations. This Privacy Notice does not apply to such third-party sites, and we suggest that you contact those third-party sites directly for information on their data collection and distribution policies.
13. CHANGES TO THE PRIVACY NOTICE
We may update this notice from time to time by publishing a new version on our website. Where relevant, possible and appropriate, you will be notified by email.
This Privacy Notice was updated on April 23, 2026.
Privacy Notice for Bernafon MyBusiness Users
If applicable, Clinic Owners are responsible for promptly notifying Bernafon Canada at clinicsupport@bernafon.ca when any staff member or contractor with access to Bernafon MyBusiness is no longer employed or authorized to access the system. Failure to provide such notice to Bernafon Canada may result in unauthorized access to patient or confidential information.
The Clinic Owner acknowledges and agrees that it is solely responsible for any unauthorized access resulting from its failure to provide timely notification and agrees to indemnify and hold harmless Bernafon Canada from any resulting claims, losses, or damages.